MKTG 2110
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Principles of Marketing
Subject code
MKTG
Course Number
2110
Credits
3
Course Title
Principles of Marketing
Description
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Repeatable: up to 6 credits.
Repeatable: up to 6 credits.